Brief: Renew are a very successful local charity that have been operating for over 10 years in Louth, Lincolnshire, UK. Renew felt it was time to develop an image and promote their services to a wider client group. It was important the the new image was not seen to be too ‘corporate’, but still had to reflect the approachable nature of the business. It was decided that the biggest advertising ‘billboard’ Renew had was their delivery fleet of large white vans and that was where the design was initiated. Very careful attention was taken to ensure the transport fleet was given a very prominent design that attracted attention. The initial design was to create a 3D effect as though an individual was looking into the van, but after some experimentation it revealed the effect only worked from a certain point of view and the ‘peel away’ design was decided upon instead. The branding has been a great success with Renew becoming a very recognisable company within the area.
Renew Shop Front (Queens St. Louth, Lincolnshire, UK)